Disney Store launches From Our Family to Yours campaign with Children in Hospital Ireland

From Toy Story and Finding Nemo, to the sisterly love of Frozen, no one brings families together like Disney. To celebrate, this Christmas, Disney Store is encouraging families across Ireland to participate in its ‘From Our Family to Yours’ campaign, supporting Children in Hospital Ireland, who will help Disney reach hundreds of local children across the country. The national campaign launched last night with a star studded special event attended by Lorraine Keane, Jenny Buckley, Peter O’Riordan and their families at Grafton Street Disney Store. Scannain even brought the youngest member of the crew to see what all the fuss was about.

The ‘From Our Family to Yours’ initiative invites families to take a festive photo in the Disney Store or dig out a classic from the family photo album and share their treasured moments through Instagram or Twitter using the hashtag #DisneyStoreFamily. Each family that submits a photo will be entered into a competition to win a family trip to New York, including a private shopping spree at the Disney Store in Times Square.

For every family photo shared, a soft toy will be donated to a child through Disney Store’s chosen national charities, up to a total of 15,000 across Ireland, UK and France. This is the seventh year Disney Store has run a Christmas campaign to support children’s charities, and to date, has donated over 125,000 soft toys throughout Europe.

[quote title=”Graham Burridge – Disney Store Europe, Managing Director”]This year our Christmas campaign ‘From Our Family to Yours’ is extra special, as we’re asking families to share their most cherished memories with us, in aid of helping spread a little Disney magic to children across Ireland and the UK. For the past six years we have been overwhelmed by the response from the public who support our annual charity campaign. We hope lots of people will come to the store to take their photos or share their favourite family photos online.[/quote]

[quote title=”Orla Kennedy – Children in Hospital Ireland, CEO”]We are truly delighted to work with Disney Store again this year and greatly welcome their generous donation of Tigger soft toys.  Being in hospital is never easy but the Christmas period is a particularly tough time for a child to be sick. We hope Tigger’s smiling face will help cheer up hundreds of sick children and spread some magic to them this festive season.[/quote]

Kerri Nicole Blanc and Sarah McGovern were among the other guests that attended the Grafton Street launch event and joined in the fun by posing for a family photograph.

The ‘From Our Family to Yours’ campaign will include a number of fun and free activities that families can take part in over the festive period. This will include letter writing as well as card making where children can create their own ‘photo frame Christmas card’ and insert a family photo. Details of this activity and other events taking place in local Disney Stores can be found at disneystore.co.uk/disneystorefamily.