#Industry: Marketing in a Connected World workshop in Bearna, March 21st
Tá áiteanna fós ar fáil don cheardlann maidir le Margaíocht Scannáin agus Cláir Theilifíse sa Ré Digiteach. Tabharfaidh Ben Johnson, Príomhfheidhmeanach an chomhlacht margaíochta Gruvi léacht ar na bealaí nua chun lucht féachana a aimsiú agus a mhealladh. Beidh Ben ar fáil chomh maith le haghaidh cruinnithe le comhlachtaí chun treoir a thabhairt maidir le feachtais margaíochta faoi leith.
There are still places available for the Workshop Marketing in a Connected World with Gruvi CEO Ben Johnson. The workshop takes place from 9.30 to 13.00 on March 21st at 12 Hotel, Bearna, Galway.
In a connected world of new media, traditional marketing strategies are no longer enough. In order to attract new audiences we need to understand a new way of communication. How can you promote a film in a world overwhelmed with content and reach your audience? Ben Johnson, a leading expert in digital marketing, Co-founder and CEO of Gruvi, will speak about where to find these audiences and how to draw them to your content. Using concrete examples, he will discuss the process of audience research, identifying the best creative elements and planning an online marketing campaign for your feature film, documentary or series.
This workshop will also be useful in assisting companies to devise Marketing strategies for projects in development and in particular for Creative Europe MEDIA Development applications.
Ben will also be available for one-to-one meetings with companies to advise on specific marketing campaigns.
Ben Johnson has been tinkering with online advertising and social media since the early days of web 1.0 and has always been fascinated by the possibilities to reach and communicate with audiences en masse. Ben runs Gruvi, a technology, media company that helps entertainment businesses reach and engage online audiences. Gruvi has worked on hundreds of movie campaigns for clients like Warner, Disney and Sony as well as indies like Wild Bunch, Scanbox and Dogwoof.
Ben is also the author of Winning Your Audiences – Marketing Movies in the Connected World
Chun clárú don cheardlann / To register for the Workshop please click here.
Tá an cheardlann seo á eagrú ag Deasc na hEorpa Cruthaithí – Oifig MEDIA na Gaillimhe agus cuirfear ar fáil saor in aisce é le tacaíocht ó Údarás Craolacháin na hÉireann.
This workshop is organised by Creative Europe Desk MEDIA Office Galway and is offered free of charge with the support of the BAI Sectoral Learning and Development Fund.