Disney launches its 24 Hour Challenge to inspire families to get active this summer
Disney Ireland and UK has launched a 24 Hour Challenge to encourage families to be more active together this summer. The free, family-friendly challenge can be done anywhere at any time, and encourages teams of families and friends to clock up a total of 24 hours of physical activity together between July and September.
24 fun, active “missions’‘ such as Super Dance Off with Elastigirl, Super Selfie Treasure Hunt, and the Incredibe Monkey Bar Mission have been created for families or teams to complete over the summer. The missions are inspired by the Parr family’s superpower skills as featured in the new Disney•Pixar’s Incredibles 2 film in cinemas now, and can be accessed at 24HourChallenge.com.
Families and friends can create teams of between two to 10 people and set up their own 24 Hour Challenge page via www.24hourchallenge.com. Families who log their time every week will have a chance of winning incredible prizes, including 10 weekly prize bundles worth €85 each and, if they complete all 24 hours, a holiday to Disneyland Paris to experience and take part in the Magic Run Weekend from 21st – 23rd September 2018.
We are proud to announce the launch of Disney’s 24 Hour Challenge as part of our Healthy Living Commitment which uses the power of our characters and storytelling, in this case – The Incredibles – to inspire families to be more active. The missions are designed to be simple, accessible and most importantly, fun, for all to enjoy together. We hope that families have an incredible summer clocking up 24 hours of activity together.
Trish Long, Vice President & General Manager, Walt Disney Studios Motion Pictures, Ireland and Marianthi O’Dwyer, Vice President, Healthy Living UK & Ireland, The Walt Disney Company