Irish TV today announced a major new deal with Tata Communications, that will allow Ireland’s first international television station is to extend its reach to audiences worldwide.
The deal was announced at the National Association of Broadcasters Show in Las Vegas, and will Irish TV be the first station to use the full functionality of multinational giant Tata’s Media Ecosystem.
Irish TV’s content will now be available to stream via Smart TVs, iOS and Android devices, and streaming boxes and dongles such as Roku, Amazon Fire TV, Google Chromecast, and Apple TV.
Irish TV chief executive Pierce O’Reilly, Brian Morris, general manager of Global Media & Entertainment Services Tata Communications, John Griffin Irish TV chairman, Alex Sharp, strategic manager partner Tata Communications, Mairead Mulhern managing director Irish TV at the announcement of the partnership between Irish TV and Tata Communications.Users in Ireland, the UK, and US will be able to stream High Definition content to their enabled devices via the Tata backed app, giving Irish TV access to millions of Irish emigrants worldwide. International expansion is planned in the near future.
Irish TV will now be able to offer an industry-leading suite of services to our viewers such as on-demand, rewind and catch-up. We believe that OTT (Over The Top), or internet-based delivery, is the future of television, and we are delighted to be the first fully-fledged TV channel to partner and develop this new bespoke technology with Tata Communications. We needed a global network that was flexible, reliable and would deliver a seamless, high-quality experience to our audiences. The OTT technology will allow us to offer geo-targeted content and advertising solutions to clients in various markets worldwide and it will enable all content providers to deliver immediate content worldwide via Irish TV. This is great news for Irish businesses, content creators and Irish film producers that seek international exposure. For example, our expansion into the US gives Irish businesses an easy route to a targeted audience.
Pierce O’Reilly, Founder and CEO, Irish TV.
Our unparalleled OTT platform and video distribution capabilities, underpinned by our global fibre network, enable Irish TV to bring its new audiences the best viewing experiences, anytime, anywhere, on the device of their choice.
Rangu Salgame, CEO Growth Ventures and Service Provider Group, Tata Communications
Westport based Irish TV will celebrate its second anniversary on May 1 and is quickly building a growing national and international audience for its original 24-hour daily programming.